One number for the business
You want to know in 60 seconds whether the business is healthy. We build that view first.
CairnMetrics builds AI-powered dashboards that connect your marketing, sales, finance, and operations data — then surfaces the insights that matter so you know exactly where to focus next.
You want to know in 60 seconds whether the business is healthy. We build that view first.
Connect the dots from ad spend through MQL, SQL, and closed-won without arguing about attribution.
Stage conversion, velocity, and aging clean dashboards built on top of HubSpot, Salesforce, or Pipedrive.
Most teams already have the numbers. What they don't have is one clear view of what those numbers mean and what to do about them.
GA4, HubSpot, QuickBooks, Meta, LinkedIn, Stripe, sheets. Every team has their own view and nobody has the whole picture.
Monday mornings disappear into copy-paste decks. Numbers go stale the moment they're shared. Nobody trusts the spreadsheet.
Marketing ROI is unclear. Sales and revenue feel disconnected. Decisions get made on gut feel because the dashboards aren't answering the real questions.
We connect your data sources, identify the metrics that matter most, and build Databox-powered dashboards that help your team make smarter growth decisions.
We connect the tools you already use marketing platforms, CRMs, billing, warehouses, and spreadsheets and turn them into a single, trustworthy view.
Meet Genie — your AI analyst built right into the platform. Ask a plain-language question about your performance and get clear, visual answers in seconds.
MRR grew 6.4% ($17.1K) month-over-month, driven by three factors:
1. Expansion revenue from 12 upsells ($9.2K)
2. 18 new accounts from Google Ads ($6.1K)
3. Churn dropped to 1.8% (lowest in 6 months)
Based on Stripe, HubSpot, and Google Ads data
CairnMetrics is a DBA of JARS Digital, a high-touch business consultancy and fractional CMO agency. We've spent years inside the same tools, ad platforms, and CRMs your team works in every day.
A cairn is a small stack of stones left to mark the path. Each stone is a metric placed deliberately, weighted carefully, pointing in one direction. We don't hand you a wall of charts. We hand you the next few stones in the path.
Not just data, we build visualized reporting systems tied to the decisions you make every week.
Track campaigns, channels, spend, leads, CAC, ROAS, and pipeline impact across paid, organic, and lifecycle.
Pipeline coverage, conversion rates, sales velocity, opportunity aging, and closed revenue by rep, source, and segment.
One simple weekly view of the health of the business. The 8-12 numbers an owner needs to know before Monday standup.
Revenue, cash flow indicators, expenses, AR/AP aging, team performance, and operations KPIs finance-grade clarity without finance-team overhead.
Build, clean up, and improve Databox reporting systems your team will actually use. From a blank account to a finished system.
We start with the decisions you need to make. Then we identify the KPIs behind those decisions.
We connect GA4, Google Ads, HubSpot, QuickBooks, Meta, LinkedIn, Stripe, and the rest of your stack.
Clear Databox dashboards for owners, teams, and departments built around how you actually work.
Monthly reviews translate the numbers into action, what changed, what matters, and where to focus next.
A few of the dashboard archetypes we build. Each one is tailored to the metrics that matter for the team using it.
Goal-tracking gauges and trend tiles a founder can read in under a minute.
GA4, HubSpot, Stripe, QuickBooks, Shopify, Ads wired in once and kept in sync.
Top-level KPIs, trend lines, and gauges built for paid teams and SMB founders.
Three tiers built around how many dashboards, data sources, and decisions you need to support. Pick the one that fits — change anytime.
Databox subscription billed separately unless otherwise noted. Need something custom? Tell us what you're building →
CairnMetrics is a Databox Premier Partner — the highest partner tier, awarded to agencies with deep product expertise, certified analysts, and a proven track record of building dashboards clients actually use.
We get early access to new Databox features, dedicated partner support, and a direct line to the product team which means your dashboards are built on the best practices and the newest capabilities, not last year's playbook.
Book a 30-minute dashboard strategy call. We'll help you identify the dashboards, scorecards, and data sources your business needs most and what to build first.